Nov 17, 2015
Worldwide Sustainable Health Brand & Product Strategist Melody Pattison Mehta is our interview guest featured in Episode 1033 of “The Livin’ La Vida Low-Carb Show.”
So many people are finally waking up to all the deliberate marketing games that are being played with consumers at grocery stores to keep them purchasing highly inferior products to consume under the guise of them being healthy (whole grains anyone?). But there is still a lot of work left to be done to help educate unsuspecting consumers who are completely in the dark about the deliberately heavy marketing that is being done to them. That's why we have a Fast Moving Consumer Goods (FMCG) brand and product strategist named Melody Pattison Mehta joining us today to share all about what is going on. She is committed to changing the way supermarkets are doing things now through an initiative outlined at ReinventingTheSupermarket.com.
Melody has long suffered through low-fat, low-calorie diets for many years as she has attempted to get her weight and health under control. That started her on a personal investigation into finding out why which eventually led her to the low-carb, high-fat nutritional approach along with periods of intermittent fasting that at long last ended the decades of frustration she had endured with conventional wisdom. Now Melody has taken her newfound knowledge about diet to what she does with branding to shine a light on the companies doing things well in order to help bring safe, nutritious, ethical and environmentally-friendly change to one the least healthy places in modern society--the supermarket. She is also working on creating The Conscious Shopping List which will be a list that eventually will be able to act as a guide to brands in your region to simplify the often difficult process of making a truly conscious choice. Listen in as Jimmy and Melody have this very important conversation about getting supermarkets up to speed on what consumers actually want in the health-conscious 21st Century.
LINKS MENTIONED IN EPISODE 1033
- SUPPORT OUR SPONSOR: Get the new lemon-lime flavored Jigsaw Electrolyte Supreme supplement (Get $10 off your order with coupon code "LLVLC")
- SUPPORT OUR SPONSOR: Get your monthly KetoKrate subscription for 10% off using coupon code LLVLC
- SUPPORT OUR SPONSOR: Try the sugar-free, low-carb, diabetic friendly products from LC Foods (Get 10% off your order with coupon code "LLVLC")
- Melody Pattison Mehta bio
- Melody on Twitter