Aug 22, 2012
Former KETO Foods low-carb food company founder and president Arne Bey is our guest today in Episode 602 of The Livin’ La Vida Low-Carb Show with Jimmy Moore!
If you've been eating a low-carb diet for at least the past six or seven years, then no doubt you remember the low-carb food company called KETO Foods. At one point back in the heyday of the low-carb food marketing trend, the company well-known for its quality low-carb shakes and other such foods was valued somewhere around $300-400 million dollars. But a series of factors (aside from the death of Dr. Atkins in 2003 and the decline in interest in low-carb food products) contributed to seeing this industry leader crumble and fall from grace leading to bankruptcy and shutting its doors for good. Learn more about the background of this story by reading this column by Arne Bey about how KETO got started, this Star-Ledger column on the demise of KETO Foods and my May 2006 blog interview with the former product development director for KETO Foods Pete Maletto about what really happened to KETO.
Then take a listen to what the founder and president of what was once one of the largest low-carb food companies in the world shared with Jimmy about what he believes happened to a once thriving company that was forced into bankruptcy and closing its doors for good. If you ever wanted to know what happened to KETO, get the full scoop from the man who was at the helm when it all went down. Plus, don't miss what Arne Bey has to say about the current state of low-carb, the opportunities for quality food products and where he sees this trend heading in the years to come. ENJOY!
LINKS MENTIONED IN EPISODE 603
- Support our sponsor: Dr. Spencer Nadolsky's Leaner Living products
- Low-Carb Luxury column on the fall of Keto Foods
- RELATED BLOG POST: Interview with Peter Maletto: What REALLY Happened To KETO?
Coming up next time, Jesse Stilwell and Dr. Jeffrey Gavin