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The Livin' La Vida Low-Carb Show With Jimmy Moore

Mar 28, 2012

Austin, TX-based fitness and health experts and PaleoFX founders Keith and Michelle Norris are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Something special happened down there on the campus of the University of Texas in Austin, Texas in the middle of March 2012. After Keith and Michelle Norris had a meeting of the minds with Kevin Cottrell just 150 days earlier envisioning a conference that would foster collaboration among fitness professionals, healthcare professionals, nutritionists, research scientists and laypersons who approach their respective practices from an evolutionary perspective in order to successfully address modern health challenges through the application of ancestral based theory in practice, even they were skeptical they could pull it off.

But that's precisely what they did when the inaugural PaleoFX Ancestral Momentum - Theory to Practice Symposium officially got underway on March 14, 2012 at the Stark Center during the same week as the uber-popular South By Southwest (SXSW) music and film festival. Austin was hopping busy, but that didn't stop Paleo enthusiasts from having a great time learning and engaging in PaleoFX!

From the volunteers (the real heroes of this event!) who worked tirelessly to make this event an overwhelming success to the many guest speakers and panelists who shared from their wisdom and experience, this was one of the most interactive nutritional health conferences Jimmy has ever been to! Wanna get a feel for what PaleoFX (aka #PFX12 on Twitter) was like? Check out this cool trailer they created for it and debuted on the last day:

And Keith and Michelle will be the first to tell you that they would not have been able to pull off landing so many excellent guest speakers for PaleoFX without the commitment and dedication of one key player--Robb Wolf. Despite his wife being great with child, Robb agreed to come for one day of the conference and the domino effect attracting many other big names like Mark Sisson, Chris Kresser, Dr. Jack Kruse and others inevitably followed. Robb was truly one of the superstars at the event and here's the first two minutes of his talk at #PFX12:

Jimmy had a great time attending PaleoFX and enjoyed speaking with Keith and Michelle Norris about some of the main highlights and fun behind-the-scenes happenings of this very special symposium. Relive the memories and get excited about attending #PFX13 (oh yeah, they're doing this again!) next year!



- Support our sponsor: Sarah Fragoso's Everyday Paleo Lifestyle and Fitness
Keith & Michelle Norris bio
Official PaleoFX web site
Official photos from PaleoFX (aka #PFX12)
Ancestral Momentum
Keith's "Efficient Exercise" blog
Michelle is the Executive Chef of "Caveman Cuisine"